Branding design - Surá

Problem description:

Surá is a conceptual project that needed branding for a mobile app where users are able to sell and rent spaces like properties, apartments, houses and offices. This was an academic project made in 2013.

The design solution:

The main objective is to achieve an image that could be used as a brand and as a logo, because of the limited space you have in a mobile app. After sketching some ideas, I tested them in order to know which one is the most accepted by the users and also to know if what you are trying to communicate is quite accurate.

This part of a project is very important because branding should be taken as an user experience as well, we should practice the process of branding, not only suggest a logo we think is kind of cool. The logo could make your app memorable if it is easy to recognize and remember.